We are thrilled to announce that our CEO, Frazer Lang, was recently featured on the Unlocking Africa Podcast discussing the key role Scottish Africa Business Association (SABA) is playing in supporting businesses looking at expanding into African markets.
In this enlightening discussion, Frazer explores how SABA provides comprehensive support through the business development process, working closely with governments, institutions, and private-sector partners to de-risk trade opportunities and drive economic growth.
Key Topics Covered:
The historic and educational ties between Scotland & Africa—why they still matter today
What’s holding back trade despite these strong connections
How SABA helps companies identify and secure funding for projects across Africa
How Scottish investment is perceived by African governments—and why it matters for business success
The power of local partnerships—because relationships are everything in African markets
Frazer's insights epitomise SABA's efforts in catering to the needs of businesses during all phases of their business lives-from market entry to long-term expansion.
Listen to the full episode here:https://www.buzzsprout.com/1901592/episodes/16589785)
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